Checking out the embed process on this popular quiz…
I’ve been looking forward to this particular website story all month!
Check it out: ter.ps/spookysites
It all started as the Smith School MarComm team was walking back from lunch on Route 1 and we ended up talking about the allegedly haunted places on campus. Coincidentally, I was trying to come up with a BuzzFeed-style story for October. These monthly BuzzFeed-style web stories are part of our marketing communications plan for our “Community” branding pillar. The light bulb went on and off and back on, and I started researching the idea.
I found that University Archives had already gathered up information on all of the creepy places on campus and had been blogging about them. They also worked with Facilities Management to create a walking tour with a handy mobile map. Imagine my excitement when I realized that all I had to do was work with them and repackage the existing content into a BuzzFeed-style story for our website. We decided to take new photos to make them all consistent. We had two students who work in our department help us out with the photos (an MBA student and an intern studying Journalism). We found two existing photos in the UMD catalog on Flickr. Our website designer “spookified” the photos and they turned out to be extra creepy!
Happy and Spooky Halloween to all of you Terps out there!
We are in the midst of a really great #WhyMBA Twitter Challenge posed by Bloomberg Businessweek.
I’m happy to report that we (@SmithSchool) are in the Top 10. The challenge asks b-school students, alumni and friends to tweet @SmithSchool using the hashtag #WhyMBA. The school with the most mentions will “Win the Internet” #WhyMBA challenge, which is a precursor to the BW Full-time MBA Rankings release on Nov. 11.
Obviously, we want bragging rights, so tweet away Smith Terps! Get details on the #WhyMBA Twitter Challenge and see how you can help. Even though we aren’t in the ACC, we can still beat Duke in this challenge – they are ahead in the polls!
Spurred by the #WhyMBA Twitter Challenge, Eduvantis released a ranking of the top 5 business schools on Twitter and UMD-Smith made the cut. They had some really nice things to say about us:
The Smith School of Business rounds out the list at number five as a standout example of an institution who can showcase it all (their campus, global presence, and ties to Washington DC) in a distinctive way. They also win the award for most passionate #hashtag user. The Eduvantis Digital team have noticed more business schools are focusing on community outreach and representing not only their faculty research, but also consistently tapping into trends and trending Twitter topics. The Smith school of business do an exceptional job reaching out to not only their students, but the larger business community.
One of the best parts about my job at the University of Maryland’s Robert H. Smith School of Business is that I’m always learning something new. I get to go to dozens of business-related events each year and hear about cutting-edge research and all of the latest trends in business.
I’ve been to so many thought-provoking events that I could hardly pick just one to say it was the best. Earlier this week, an event at UMD-Smith put my mind into overdrive and I couldn’t stop thinking. Thinking of what, you ask? Well, I really just couldn’t stop thinking, in general. My mind was busy contemplating the possibilities.
I was mentally writing the highlights story as I spent time in the car on my commute home and back the next morning. But how could I possibly write a concise web story and even come close to giving all of the extraordinary details that I had written down in my 12 pages of notes!?
It wasn’t easy, and I didn’t even get to write about half of the interesting points I had planned… Writing is like cooking – you can’t throw all of your favorite things into the pot and have it come out right. You need to have just the right mix. Fortunately, for me, I can write the official highlights story and then expand in this blog about all of my personal thoughts on the matter.
The event was the BB&T Colloquium on Capitalism, Ethics and Leadership, which featured a fascinating discussion with NYU-Stern Professor Jonathan Haidt about the moral psychology of economic life and strife, held Sept. 30, 2014. My official story is online here.
Let me preface the following thoughts by saying that this kind of lecture is right up my alley. I’m a journalism undergrad with a minor in psychology and I have an MBA. Could it get any better than writing about the psychology of economics?
I suggest you read the official story first, and then my personal key takeaways, that are not in the official story:
- Matching up morals to “left” and “right” really helps you better understand the psychology behind liberals, conservatives and libertarians.
- Most people are governed by their emotions, but some people are much less emotional than others. If you know something is influencing you, you can discount it. But sometimes you just can’t do the reasoning. We all know to count to 10 when we are mad or to sleep on it, but do we actually follow through?
- The rising tides used to lift all boats. Recessions generate wealth, but with each recession the bottom 90% are getting less and less and the top 10% more… in fact the top 1% is getting almost all of the wealth nowadays. See last weekend’s NYT for the details on this particular note.
- Football is like ritualized warfare… this was my favorite quote from the event. But it was too hard to work into my story! This is regarding loyalty/betrayal – we can cooperate in large groups that are not correlated. We can form
- Libertarians and conservatives both resent bleeding-heart liberals.
- Your morals reflect the roles that you play in society. For example, once you become a parent, you have a better appreciation for authority.
- Gilovich 1991 on motivated reasoning… Whenever we want to believe something, we ask can I believe it? If we don’t want to believe it we ask, must I believe it? For example, if research says that caffeine causes breast cancer, women who drink coffee will reject it in higher numbers than men or women who don’t drink coffee.
A few weeks ago I attended a really great conference called “Digital East.” (Next year it will be called Digital Summit DC.)
If you are like me, you probably attend a lot of industry events, conferences, and webinars. And most of the time, I’ll bet you only take away a handful of interesting (and likely not even new) ideas back to your office. I was pleasantly surprised at the relevance of this particular conference to me as a digital marketer in higher education. So often, I focus on higher education conferences and truth be told, I don’t get much out of them. I feel like I can put this opinion into print because I present at higher-ed conferences regularly!
Digital East was a breath of fresh air for me. The speakers were all top-rate and I got something practical out of every single session I attended. There weren’t many MarComm professionals from higher ed there, which I found surprising. I’ve gone to PRSA (Public Relations Society of America) events in the past and all industries attend that event.
I think that the best thing I took away from the event was a feeling of freedom to jump outside of the box and have some fun with social media. Business schools are notoriously stuffy, and social media puts that stereotype to the test. You have to be able to have some fun or no one will engage with you. Even though I would consider my social media strategy at the Smith School to be pretty engaging, this conference gave me a bunch of new ideas to test out. Stay tuned!
Check out highlights and my live tweeting at #DEast14 on Twitter.
Over the past year, I’ve been focusing on publishing at least one BuzzFeed-style story per month on the website for the Robert H. Smith School of Business. I’ve written about this strategy before, but I don’t think I can stress enough how great these stories are for the community. Aside from rankings stories, they are the most shared stories on our website.
For August, I had to change the style up a bit because we didn’t have large pictures to go with each item on our list, but it worked out just as well as the previous stories. The August story was about acronyms to know at Smith. All but two of our stories have more than 200 shares and one story has nearly 800 shares. For us as a b-school, that is HUGE! We don’t want to do it too much and we think that once a month has been the perfect mix with our other stories.
Today is move-in day at the University of Maryland. Undergraduates are scheduled to start moving into their dorms today and you can follow along on Twitter at #TerpsMoveIn.
For those just heading back to school, you may think that summer is slow for the faculty and staff, but there’s really no such thing as a “slow” season in academia. We spend all summer getting ready for the start of the fall semester and all winter break getting ready for the spring semester. Then during the semester it is crazy-busy actually executing all of our plans! Unlike most jobs, it is not as easy for some of us to take our vacation time during the semester, so we do try to take our vacation days during the summer or winter breaks. Wondering what’s the best part about summer in the DMV (DC, Maryland, Virginia)? The commute is not as hectic! Let’s multiply the commute time by 50 percent starting this week.
This past summer has been busy for me and my team, but nowhere near the levels of last year at this time when we launched the new Smith School website. I was a crazed person who hadn’t had a vacation all year. This summer I had to make it up to my kids, so we went on two one-week vacations to the beach.
Want to know what’s been going on at the Smith School this past summer? Check out the news feed: http://www.rhsmith.umd.edu/news
This summer, my blog turned five years old! I started blogging during my first year of the executive MBA program at the University of Maryland’s Robert H. Smith School of Business. Increasing the number of bloggers at Smith was actually one of my action learning projects (ALPs) during the program. I’m happy to say that a few professors launched successful blogs as part of my efforts.
The EMBA program at Smith has undergone some changes over the past few years, but you will still find my early blog posts pretty informative if you are in Smith’s program or looking to join. Be sure to check out the blogs from 2009-2010 for all of the EMBA-related posts. My first blog posts.
One of my favorite website features that I’ve been doing this year is a monthly BuzzFeed-style news story. The latest list is about the top vacation destinations for the UMD-Smith community. I posted the question on Facebook and Twitter and received a bunch of great responses, which I compiled online here:
After working on that story, my dream vacation list doubled and Italy is on the top of my must-visit list! I also couldn’t help but add my favorite vacation spot to the list: Ocean City, Md.!