Over the past year, I’ve been focusing on publishing at least one BuzzFeed-style story per month on the website for the Robert H. Smith School of Business. I’ve written about this strategy before, but I don’t think I can stress enough how great these stories are for the community. Aside from rankings stories, they are the most shared stories on our website.
For August, I had to change the style up a bit because we didn’t have large pictures to go with each item on our list, but it worked out just as well as the previous stories. The August story was about acronyms to know at Smith. All but two of our stories have more than 200 shares and one story has nearly 800 shares. For us as a b-school, that is HUGE! We don’t want to do it too much and we think that once a month has been the perfect mix with our other stories.