I was sending an email to a friend today for her birthday. I wanted to do something fancy, but didn’t have time to make a customized image in Photoshop. I came across this cool text generator. Check it out: http://cooltext.com/
Here’s an example that took me 10 seconds to make:
Also, very cool… last week I made a favicon for this blog. See the little icon next to the tab in your browser for this window? It’s called a favicon. If you want to make your own, you can do so here: http://www.favicon-generator.org/
UMD Smith School EMBA Cohort 9 – Dinner at Redwood in Bethesda, Md., on Jan. 31, 2015
This past weekend, I got together with my friends from b-school for dinner and a reunion of sorts. It’s been almost five years since we graduated with our executive MBAs from the University of Maryland’s Robert H. Smith School of Business. Time sure flies, but our ties remain strong. We typically see each other at various school-sponsored events throughout the year, and we schedule our own social gatherings quarterly.
Here’s a list I put together last week for a social media strategy that I think you may find handy. Links to the websites, Facebook pages, and Twitter accounts for all of the schools at the University of Maryland, College Park.
This is the first week of classes for the spring semester at the University of Maryland. It’s so great to see the students back on campus and it gives me something to post on social media! Now, I’m facing an overload of potential posts. Wondering what’s up at Smith this semester? Here’s my shortlist of events that you should not miss this spring:
Feb. 27 – Social Enterprise Symposium- This is the seventh annual SES and I’ve been to all of them. Everyone can benefit from this conference – it’s not just for do-gooders. The keynote speaker is from TOMS Shoes. Follow along at #SES15.
Feb. 28 – Monte Carlo Night- This is the annual “prom” for MBA/MS students and alumni. I’ve been to a bunch of them and it is so much fun!
March 5 – Women Leading Women- This is an event for women-only… I’ve been going each year and I’ve never been disappointed with the conversation, or the wine tasting afterwards. I’ll be there live tweeting #WomenLeaders and I may be doing video too.
April 22 – Cupid’s Cup- It’s the tenth Cupid’s Cup and wow has it grown! If you don’t already know, this is an international business competition sponsored by Under Armour’s Founder/CEO Kevin Plank – he’s a Smith School 1996 graduate and former football player. Student entrepreneurs from around the world will compete for $100K in prizes. This event is held at The Clarice. If you call yourself a Terp, you need to go to at least one #CupidsCup. This our biggest live tweeting event of the year, so you know I’ll be there!
April 25 – Maryland Day - This is the largest event that UMD puts on each year. Smith has a tent on McKeldin Mall. Stop by and see us there for information and prizes. Follow on Twitter at #MarylandDay.
Did I miss something good? Comment to let me know.
They warned us that this would be a bad winter! So far, not too much snow at UMD, but we’ve had a lot of days with what we in Maryland like to call a “wintery mix.” For me, bad weather means getting up extra early (almost every day) to make sure that we have any delay/closing announcements posted on our Smith School website and social media by 6 a.m. Since we have b-school classes in Baltimore, D.C., and Shady Grove on all days of the week, we have to make special posts for our students who aren’t following the College Park schedule.
One of our marketing communications initiatives this year for the University of Maryland’s Robert H. Smith School of Business is to launch a new online resource and weekly e-newsletter called Smith Brain Trust. The project grew from a big idea the team had at a MarComm strategic planning meeting this past summer. My experience with e-newsletters is pretty extensive, but my love of weekly e-newsletters is somewhat lacking. For many years, I managed a series of Smith Newslink e-newsletters (weekly, biweekly, quarterly). It’s really hard to keep up with a weekly newsletter – they are a huge resource drain. Fortunately, we went into this new project with eyes wide open and have the resources all planned out accordingly. [Positive thinking.]
“Smith Brain Trust will give you bite-sized business insights delivered weekly to your inbox.” That’s a sneak peak from the About page of the new website that is getting finishing touches before the launch at the start of the spring semester. The general idea is that you will be able to use information from the Smith Brain Trust e-newsletter and website to sound smarter in your daily conversations. We are reading through the top news of the week so you don’t have to. And we’re getting compelling commentary from Smith professors about these newsworthy topics. Once you read through Smith Brain Trust, we hope you will have enough information to be able to form your own opinions on the issues.
Smith Brain Trust supports the UMD-Smith faculty and research branding pillar. Our other three pillars are: experiential learning, community and entrepreneurship. Check the Smith School website in early February for the link to subscribe to Smith Brain Trust.
If you’ve been following my blog, you know that making the holiday video for the University of Maryland’s Robert H. Smith School of Business is one of the highlights of the year for me. This year was no different… the resulting video was corny and fun and was a great community-building event for faculty, staff and students.
We typically start brainstorming video ideas with our MarComm team and graduate assistants at the start of the fall semester. Big ideas form and we try to fine tune and integrate the video plan with our larger holiday marketing strategies. This year, the team created an intricate 3-D paper snow globe holiday greeting that was sent out to about 200 friends of the school. That’s how we got the idea for the virtual snow globe in the video. You will notice Dean Alex Triantis is holding the snow globe at the start of the video, which then goes into a dream sequence, and then Testudo has the snow globe at the end of the video. A big thanks to Testudo for helping it all come together – he’s been a star of our video for three of the past four years!
Given our shoe-string budget for the video this year, we reused props from previous years. Also, I brought in a bunch of my personal holiday items (note the huge inflatable penguin) and paid a visit to the dollar store and looked for things I could put into use at my house after the video shoot. I’m happy to say that the video prop budget was zero and the huge candy canes and snowflakes beautifully lined my front walkway.
We always debut the video at our December school assembly, and then post it online – on the website and all over social media. I hope you enjoyed it!
Earlier this month, a career session for graduate students at the University of Maryland’s Robert H. Smith School of Business was one of my favorite learning events of the semester.
Author Alexandra Levit gave advice to an auditorium full of business students and it made me think that everyone – not just college students – could get a lot out of her presentation. So for all of you working people out there, take a look at this story I wrote that outlines 6 caereer tips fom Levit’s best-seller “They Don’t Teach Corporate in College: ” http://www.rhsmith.umd.edu/news/6-career-tips-college-students-author-alexandra-levit