There are so many alumni events for Terps that I can’t make it to all of them. This past weekend, there was an Orioles game. A few weeks ago, there was an event at the National Zoo. But I was able to make it to an unofficial alumni event that was organized by one of my bschool friends, George Bradford, at the Olney Theatre before the production of Evita. Grads of the University of Maryland’s Robert H. Smith School of Business mingled before the show at a reception and I was able to have a mini-reunion with two of my good friends from the UMD Smith EMBA program, Cohort 9 (Blaize & Kiati).
When I got my executive MBA from the University of Maryland’s Robert H. Smith School of Business, I had to go through a series of tests to figure out what my strengths and weaknesses were. Some were obvious, but some were only obvious after I saw them written out in front of me. Many of my tests showed that I like to help people. (Strengths Finder = Developer) In order to capitalize on that strength, I focus on mentoring my graduate assistants and trying to teach classes whenever I have the opportunity. I also enjoy doing training sessions on all social media outlets, Hootsuite Enterprise and Drupal.
Yesterday, I had the opportunity to teach a class on social media to a few dozen juniors and seniors in high school who came to UMD for the Snider Enterprise & Leadership Fellows (SELF) Program, a dynamic two-week residential program. SELF inspires students from diverse backgrounds to pursue enterprise and empowers them to create their own strategic direction by making informed decisions about important events in their lives such as choosing a career.
I’ve presented to high school students in the past, but this group was different – they’d been together for almost two weeks and they needed to be entertained. Fortunately, social media is inherently current and fun. How can you be bored?! We examined the Twitter accounts of Hillary Clinton and Donald Trump. We checked out social media fails and wins. We wrote sample tweets. I ceremoniously awarded my Twitter of the Year award to them.
Need someone to do presentation on social media or online branding for you? Let me know. I’ve got you covered.
During the summer, we like to do at least one fun video that focuses on the community at the Robert H. Smith School of Business, University of Maryland. Last year, we had an epic Lip Sync Battle at our summer BBQ. This year, we decided to hop on Justin Timberlake’s #CantStopTheFeeling train and get our #SmithTerps to dance, dance, dance — and show off their Terp pride. Check it out:
Making videos like this is always a challenge because you only want people who ‘want’ to participate to take part. Forcing someone to be in a video is not the way we do it! Fortunately, we have a lot of really fun people at Smith and were able to get shots from different departments in the school with staff and students. We also had some family submissions from alumni. Special thanks to Chris Mays who helped rally the executive education office and brought some awesome props – check out the Testudo bobble head! Showing off our awesome bschool community at Smith always makes me smile. Watch closely and you’ll see a couple clips with me and my daughter, and our cat! #GoTerps
I’ve had a love for books for as long as I can remember. When I was a little girl, we went to the library consistently (and sometimes ended up with huge overdue fees). Now that I’ve switched to downloading books to my iPad, I’m reading more than ever. (Overdrive app = the best!) I just finished Judy Blume’s In the Unlikely Event, and I really liked it. It got me doing Google searches on Elizabeth, NJ, and the three plane crashes around Newark Airport in the 1950s – seeing the actual stories and photos from the newspapers really brought the story to life.
Are you trying to find a good book for your summer reading list? I’m on the wait list for a few of these books for business leaders, as recommended by professors at the University of Maryland’s Robert H. Smith School of Business. This is the thirteenth year that I’ve worked with Smith School faculty members to compile the list, and it’s one of my favorite projects each year. Check it out: http://go.umd.edu/summerreadinglist2016
This week we had a great alumni networking event at Victoria’s Gastro Pub – one of my favorite restaurants that is conveniently located very close to my house – for the University of Maryland’s Robert H. Smith School of Business.
I was able to catch up with some of my friends from the Smith Executive MBA program (my Baltimore Study Group/BSG buddy Kiati!) and meet some new people. One of the best benefits of getting a business school degree from UMD-Smith is the networking. There are more than 35,000 UMD-Smith School alumni in the Baltimore/DC region. Talk about a massive network of bschool Terps!
The Ed Snider Center for Enterprise and Markets at UMD’s Robert H. Smith School of Business hosted an event this spring (April 20, 2016) on “Fearless Teams” that featured two exceptional speakers: NFL Baltimore Ravens head coach John Harbaugh and Rear Adm. Thomas Lynch (retired), commander of the Navy Battle Group in Operation Desert Shield and executive chairman of NewDay USA.
In business school, students learn skills to become effective leaders and to work collaboratively in teams.
Successful leadership and teamwork are imperative for success in sports and the military, maybe more so than in any other industry. Listening to this discussion, Harbaugh and Lynch made it easy to see how effective team leadership lessons in sports and the military can translate into everyday best practices for all business leaders. You can see the entire discussion on YouTube, below.
As a huge Ravens fan, I was very excited to attend the event and ‘cover’ it for social media and to meet John Harbaugh. You can follow the conversation with quotes and photos on Twitter at #FearlessTeams.
This year’s Cupid’s Cup was very different from the first 10 years for me, but the event day was as exciting as ever! Cupid’s Cup is a student entrepreneurship competition that started 11 years ago as a partnership between the Dingman Center for Entrepreneurship and Kevin Plank, founder/CEO of Under Armour and a 1996 graduate of the Robert H. Smith School of Business, University of Maryland.
The 2016 final competition took place on April 7 at UMD after months of preliminary activities and competitions with student entrepreneurs from around the U.S. For me, the most exciting part about this year’s Cupid’s Cup was that coffee startup Javazen, a UMD team, took first place! Read event highlights.
Prior to this year, the event was managed by the Dingman Center and supported by many offices in the Smith School with sponsorship by Plank and other partner companies.
Over the past year, event management was moved over to Plank Industries, a privately-held company with diversified holdings in commercial real estate, hospitality, food and beverage, and thoroughbred horse racing, all under the Sagamore group of brands. The company is based in Baltimore, Md., and serves as the private investment office for Plank.
This is the first year that my office was not responsible for all of the marketing efforts – which was actually a relief given the huge amount of resources that marketing such a large event requires. We still supported the event by marketing to Terps on campus and via social media. You can check out my live tweets from the event at #CupidsCup.
This year we did a pretty fun marketing campaign at the Terps basketball games in Xfinity Center to promote Smith School minors and dual degree business programs to all students at the University of Maryland.
We (Smith’s Office of Marketing Communications) played a 3o-second spot on the big screens at the games (see above) and we handed out “Terps Mean Business” signs and t-shirts. The beauty of the signs and shirts was that we had an advertising message on the back for the academic programs. We also had tables set up to promote the programs at the game and an advertisement in the basketball program, along with a social media campaign. We used unique URLs to track the effectiveness of the marketing materials and were excited with the results.
Here are a few photos with the campaign materials:
There is an opening in my group at the University of Maryland’s Robert H. Smith School of Business for a front-end website developer. This position is part of our digital team in the Office of Marketing Communications. Experience with building Drupal websites is a requirement.
For best consideration, apply by Wed. Feb. 24, 2016.