Cupid’s Cup 2016
This year’s Cupid’s Cup was very different from the first 10 years for me, but the event day was as exciting as ever! Cupid’s Cup is a student entrepreneurship competition that started 11 years ago as a partnership between the Dingman Center for Entrepreneurship and Kevin Plank, founder/CEO of Under Armour and a 1996 graduate of the Robert H. Smith School of Business, University of Maryland.
The 2016 final competition took place on April 7 at UMD after months of preliminary activities and competitions with student entrepreneurs from around the U.S. For me, the most exciting part about this year’s Cupid’s Cup was that coffee startup Javazen, a UMD team, took first place! Read event highlights.
Prior to this year, the event was managed by the Dingman Center and supported by many offices in the Smith School with sponsorship by Plank and other partner companies.
Over the past year, event management was moved over to Plank Industries, a privately-held company with diversified holdings in commercial real estate, hospitality, food and beverage, and thoroughbred horse racing, all under the Sagamore group of brands. The company is based in Baltimore, Md., and serves as the private investment office for Plank.
This is the first year that my office was not responsible for all of the marketing efforts – which was actually a relief given the huge amount of resources that marketing such a large event requires. We still supported the event by marketing to Terps on campus and via social media. You can check out my live tweets from the event at #CupidsCup.