Aug 032015
 

When I have some free time during the day, I like to check out the trending topics in the news and on social media. Fortunately, this  pretty easy nowadays. On your desktop for Facebook, the trending stories show up on the right column.  On Twitter, you will find the trends below your profile picture on the left column. You can also check out this Hashtags.com website for Twitter trends. You are able to customize both of these feeds if there is a particular topic of interest. For general news trends, you should also check out Google Trends: www.google.com/trends.

Trending right now is the impending divorce of Will Smith and Jada Pinkett Smith.

Why is trending important? Well, if you want to join in the conversation you need to know what the most popular conversation is. Today is Monday, and #MondayMotivation is a big hashtag so I try to tweet something out each Monday using that hashtag. I’m sure you’ve heard of #TBT for Throwback Thursday and #FBF Flashback Friday too. For individuals, getting into the conversation may not be all that important in the big picture. However, for businesses and professionals trying to network, being part of the conversation is the main purpose for using social media. Sure being a voyeur may be fun, but being part of the conversation is thrilling!

Join the conversation on social media now and make your opinion heard!

Almost forgot about my favorite thing that was trending today – Uptown Funk Sung by the Movies:

 

 

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Jul 202015
 
Smith EMBA BizSim Venture Capitalist Day

Negotiations are underway at the VC Fair

Smith EMBA BizSim Venture Capitalist Day

Teams are making their pitches to the VCs

Smith EMBA BizSim Venture Capitalist Day

VC are analyzing the Balanced Score Card data

 

 

 

 

 

 

 

On VC Day of the final business simulation project in the EMBA program at UMD-Smith, alumni are invited back to act as venture capitalists at a VC Fair. I’ve been doing this each year since I graduated from the program in 2010 and this has been my favorite year as a VC so far because I felt like all of the teams were really competitive and passionate about it. Each team gives a 15-minute presentation/Q&A and then a luncheon is set up where investors can mingle and negotiate with the teams, who can ask for up to $5M in VC funding. There were four teams in my blue universe and I had a hard time figuring out who should get my $1.6 million (it’s a different amount each year). Typically, I know which team I like best going into negotiations and go straight for them. But this year, I ended up eating lunch first and talking to three of the four teams. Since I felt like they were all pretty evenly matched, I invested in the team that gave me the best stock price – because honestly, this game is a crap shoot… it’s hard to predict how it’s all going to shake out! If I make some money, I’ll be happy. But if I win the VC competition, apparently I get bragging rights forever!

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
 Posted by at 4:32 pm
Jul 172015
 

Lately, we’ve been doing a lot of talking about SEO – search engine optimization – at the University of Maryland’s Robert H. Smith School of Business, located just eight miles from downtown Washington, D.C., The District, you know DC, in the DMV.

Hopefully, you’ve heard of UMD-Smith because it has one of the best EMBA programs in the world – it’s one the top-ranked schools for executive MBA, full-time MBA, part-time MBA, and online MBA, worldwide. The Online MBA program is only about a year old, but it’s already been ranked one of the world’s best too! So if you are looking for an MBA program in Maryland, DC, Virginia, or around the world, the Smith MBA could be the right program for you.

I did it. I recommend it. I loved it. You will too. Find out more about the BEST MBA PROGRAM IN THE WORLD (to me).

In these first few paragraphs I’ve done all the things that we would love to do on our official Smith School website for SEO. But it’s just not practical on a professional website, right? But the idea is there… if you want a page to come up in a search, you need to have the keywords on your page there for all to see. If people type in “Best MBA in DC” and you want them to find your website, you need to have those words – or a variation – on your page. You also have to keep in mind the hidden meta tag descriptions and alternate tags for pictures. In the old days of HTML, those things were easy to think about, but now with content management systems, it’s harder to manipulate the codes on the individual web pages.

The Google Algorithm is always changing, but the basics stay the same… how popular is your website? The more links you have to other popular websites and the more links they have to you, the better. The more times people click on your website when they do a search, the better. Sometimes I think I should spend the day typing in “Best MBA in DC” and clicking on our Maryland Smith School link. Or maybe I should just write a blog post and use all of the great keywords in it along with the associated Maryland Business School keywords.

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
 Posted by at 5:09 pm
Jul 072015
 
Lip Sync Battle Award

Lip Sync Battle Award

After getting stuck in the routine of doing the same old things and taking orders, our digital team at the Smith School decided to take one hour a month to do a creative brainstorming session. Our first session took place in June at the nearby frozen yogurt shop. We took our note pads and thinking caps and we came up with a great new idea that we were able to execute the following week. We were pretty excited that it worked so well the first time!

Our big idea for June was to do a lip sync battle at the faculty and staff end-of-the-year picnic and make a video highlights package. This touches on our community branding pillar. I found an old award in my office and we crafted some stickers to make it special. The picture shown is not the final award – we added in a title on the bottom, but I forgot to take a picture of it!

Check out the video highlights here. I did back-up with Tony and Amy and our lead singer was Millicent on some classic Michael Jackson!

 

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Jun 252015
 

For the 12th year, I compiled the Summer Reading List for Business Leaders with recommendations from our faculty members at the University of Maryland’s Robert H. Smith School of Business. As usual, it has gotten a lot of great press. I was especially excited to see it have a full page in the Washington Post! Awesome! If you haven’t seen it yet, check it out:

http://www.rhsmith.umd.edu/news/10-business-books-your-summer-reading-list

UMD-Smith School Summer Reading List for 2015

UMD-Smith School Summer Reading List for 2015

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
 Posted by at 4:57 pm
Jun 072015
 

One of the happiest days of the year for our Smith Terps is commencement. Sometimes I can’t believe it when I think back to seeing 15 years of graduates walk across the stage! And it was five years ago that I received my executive MBA from Smith! Back when I first started at the Smith School our ceremonies were held in Cole Field House, then we moved to Comcast Center, now known a Xfinity Center. My favorite part is when the graduates are getting ready in the Small Gym and then they proceed through the hallways on the ground floor of the center – past the historicial photos of the great Maryland athletes – with nervous excitement. I feel proud to be a Terp, myself!

This year, we had a great highlights video to the tune of American Author’s Best Day of My Life. Check it out!

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Apr 302015
 

This year’s 10th Annual Cupid’s Cup was better than ever! Live tweeting at #CupidsCup on Twitter and Instagram kept me very busy. But this year, I had a special assignment – to photograph the contestants as they kicked off the day with the Dingman Center for Entrepreneurship. It was great getting to meet all of the entrepreneurs beforehand and it made watching their pitches so much more exciting! We also ran into them after the competition at the Marriott for dinner. They all did such a great job! I don’t know how the judges were able to select just one company to win it all.

Check out the excitement and my favorite pictures of the day at #CupidsCup

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Apr 212015
 

Tomorrow, April 22, is the 10th Annual Cupid’s Cup Business Competition! For the past few weeks, I’ve been busy tweeting and scheduling tweets and I’m really psyched for our biggest live tweeting event of the year. This year, I’m able to utilize Hootsuite Enterprise Pro to plan out and analyze all of our tweets for #CupidsCup. I have dozens of tweets ready in draft format and I’ll just need to add in pictures of the exhibitors and sponsors once the event starts. Along with the planned tweets, I will be on-site to take it all in and tweet about everything that’s happening during the event.

Join the excitement and follow the conversation at #CupidsCup

I’ll be live tweeting @SmithSchool and @AArford

 

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Apr 162015
 
Prof. Joe Bailey

Prof. Joe Bailey

Each spring, the University of Maryland’s Robert H. Smith School of Business holds a happy hour and panel discussion for EMBAs – current students, alumni and prospective students. This year’s event was held on April 14 at the Mayflower Hotel in Washington, D.C. I was excited to see some of my EMBA classmates there from Cohort 9! Along with catching up with my Wolfpack homies, I spent some time talking to alumni from other cohorts and prospective students. There were about 100 people in attendance, so it was a great turnout.

Professor Joe Bailey led a panel discussion on big data. But the biggest buzz was on how Alicia Keys and her entourage were in the hotel’s reception area before the event.

I live tweeted the event – Check it out on Twitter #SmithEMBA

If you’re interested in the EMBA program, I suggest you explore being a Smith EMBA for a day on May 16, 2015.  

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
 Posted by at 1:08 pm