Jan 292015
 

Here’s a list I put together last week for a social media strategy that I think you may find handy. Links to the websites, Facebook pages, and Twitter accounts for all of the schools at the University of Maryland, College Park.

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 Posted by at 3:52 pm
Jan 282015
 

This is the first week of classes for the spring semester at the University of Maryland. It’s so great to see the students back on campus and it gives me something to post on social media! Now, I’m facing an overload of potential posts. Wondering what’s up at Smith this semester? Here’s my shortlist of events that you should not miss this spring:

  • Feb. 3 – CEO@Smith with Northrop Grumman’s Wes Bush - Each semester, Smith presents the CEO@Smith Speaker Series. I’ll be there live tweeting, follow along at #CEOatSmith.
  • Feb. 27 – Social Enterprise Symposium - This is the seventh annual SES and I’ve been to all of them. Everyone can benefit from this conference – it’s not just for do-gooders. The keynote speaker is from TOMS Shoes. Follow along at #SES15.
  • Feb. 28 – Monte Carlo Night - This is the annual “prom” for MBA/MS students and alumni. I’ve been to a bunch of them and it is so much fun!
  • March 5 – Women Leading Women - This is an event for women-only… I’ve been going each year and I’ve never been disappointed with the conversation, or the wine tasting afterwards. I’ll be there live tweeting #WomenLeaders and I may be doing video too.
  • March 25 – CEO@Smith with PepsiCo’s Indra Nooyi - This is a huge deal. Make sure you RSVP right when the evite goes out. Seats are going to go as fast as a One Direction concert!
  • April 13 – CEO@Smith with Deloitte’s Barry Salzberg – Three top CEOs in three months? Let’s give a huge thanks to Smith’s Office of Career Services (OCS) for organizing these events.
  • April 22 – Cupid’s Cup - It’s the tenth Cupid’s Cup and wow has it grown! If you don’t already know,  this is an international business competition sponsored by Under Armour’s Founder/CEO Kevin Plank – he’s a Smith School 1996 graduate and former football player. Student entrepreneurs from around the world will compete for $100K in prizes. This event is held at The Clarice. If you call yourself a Terp, you need to go to at least one #CupidsCup. This our biggest live tweeting event of the year, so you know I’ll be there!
  • April 25 – Maryland Day -  This is the largest event that UMD puts on each year. Smith has a tent on McKeldin Mall. Stop by and see us there for information and prizes. Follow on Twitter at #MarylandDay.

Did I miss something good? Comment to let me know.

Looking for more events? Check out the calendar: http://www.rhsmith.umd.edu/events

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Jan 152015
 
Snowy day at Van Munching Hall

Snowy Day at Van Munching Hall

They warned us that this would be a bad winter! So far, not too much snow at UMD, but we’ve had a lot of days with what we in Maryland like to call a “wintery mix.” For me, bad weather means getting up extra early (almost every day) to make sure that we have any delay/closing announcements posted on our Smith School website and social media by 6 a.m. Since we have b-school classes in Baltimore, D.C., and Shady Grove on all days of the week, we have to make special posts for our students who aren’t following the College Park schedule.

The best part about the snow? I took some great pics for social media. And I got more than 100 likes and more than 1,000 views on a short 11-second video I posted on Facebook with the snow in front of Van Munching Hall.

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 Posted by at 2:20 pm
Jan 142015
 

One of our marketing communications initiatives this year for the University of Maryland’s Robert H. Smith School of Business is to launch a new online resource and weekly e-newsletter called Smith Brain Trust. The project grew from a big idea the team had at a MarComm strategic planning meeting this past summer. My experience with e-newsletters is pretty extensive, but my love of weekly e-newsletters is somewhat lacking. For many years, I managed a series of Smith Newslink e-newsletters (weekly, biweekly, quarterly). It’s really hard to keep up with a weekly newsletter – they are a huge resource drain. Fortunately, we went into this new project with eyes wide open and have the resources all planned out accordingly. [Positive thinking.]

“Smith Brain Trust will give you bite-sized business insights delivered weekly to your inbox.” That’s a sneak peak from the About page of the new website that is getting finishing touches before the launch at the start of the spring semester. The general idea is that you will be able to use information from the Smith Brain Trust e-newsletter and website to sound smarter in your daily conversations. We are reading through the top news of the week so you don’t have to. And we’re getting compelling commentary from Smith professors about these newsworthy topics. Once you read through Smith Brain Trust, we hope you will have enough information to be able to form your own opinions on the issues.

Smith Brain Trust supports the UMD-Smith faculty and research branding pillar. Our other three pillars are: experiential learning, community and entrepreneurship. Check the Smith School website in early February for the link to subscribe to Smith Brain Trust.

 

 

 

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Jan 052015
 

If you’ve been following my blog, you know that making the holiday video for the University of Maryland’s Robert H. Smith School of Business is one of the highlights of the year for me. This year was no different… the resulting video was corny and fun and was a great community-building event for faculty, staff and students.

We typically start brainstorming video ideas with our MarComm team and graduate assistants at the start of the fall semester. Big ideas form and we try to fine tune and integrate the video plan with our larger holiday marketing strategies. This year, the team created an intricate 3-D paper snow globe holiday greeting that was sent out to about 200 friends of the school. That’s how we got the idea for the virtual snow globe in the video. You will notice Dean Alex Triantis is holding the snow globe at the start of the video, which then goes into a dream sequence, and then Testudo has the snow globe at the end of the video. A big thanks to Testudo for helping it all come together – he’s been a star of our video for three of the past four years!

Given our shoe-string budget for the video this year, we reused props from previous years. Also, I brought in a bunch of my personal holiday items (note the huge inflatable penguin) and paid a visit to the dollar store and looked for things I could put into use at my house after the video shoot. I’m happy to say that the video prop budget was zero and the huge candy canes and snowflakes beautifully lined my front walkway.

We always debut the video at our December school assembly, and then post it online – on the website and all over social media. I hope you enjoyed it!

A big thanks to Poets & Quants for selecting our 2013 holiday video as one of the 10 best from bschools.

 

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Dec 152014
 

Earlier this month, a career session for graduate students at the University of Maryland’s Robert H. Smith School of Business was one of my favorite learning events of the semester.

Author Alexandra Levit gave advice to an auditorium full of business students and it made me think that everyone – not just college students – could get a lot out of her presentation. So for all of you working people out there, take a look at this story I wrote that outlines 6 caereer tips fom Levit’s best-seller “They Don’t Teach Corporate in College: ” http://www.rhsmith.umd.edu/news/6-career-tips-college-students-author-alexandra-levit

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Dec 012014
 

For International Education Week (#IEW2014), our November BuzzFeed-style story highlighted global study trips put on by the University of Maryland’s Robert H. Smith School of Business. Check it out:

10 Reasons for Terps to Study Abroad

I’m happy to say that we met our goal and did a BuzzFeed-style website story each month of 2014! Thanks to our journalism interns and MBA graduate assistants for helping out!

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Nov 202014
 
UMD-Smith MS Case Competition Judging (first round)

UMD-Smith MS Case Competition – Round 1

Earlier this month, I was able to serve as a judge in the first case competition for specialty masters students at the University of Maryland’s Robert H. Smith School of Business. I was pretty excited about the opportunity because I’ve been a ‘venture capitalist’ at the school’s executive MBA final simulation for the past few years and it’s fun to keep up with the latest business acumen.

The students tackled a fairly controversial ethics and marketing case dealing with Abercrombie & Fitch. Each team came up with a completely different – and innovative – plan outlining next steps for the company.

 

Take a look at this highlights I wrote with additional details:

http://www.rhsmith.umd.edu/news/smith-grad-students-participate-case-competition

 

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Oct 282014
 
UMD Hornbake Library Spookified

UMD Hornbake Library Spookified

I’ve been looking forward to this particular website story all month!

Check it out: ter.ps/spookysites

It all started as the Smith School MarComm team was walking back from lunch on Route 1 and we ended up talking about the allegedly haunted places on campus. Coincidentally, I was trying to come up with a BuzzFeed-style story for October. These monthly BuzzFeed-style web stories are part of our marketing communications plan for our “Community” branding pillar. The light bulb went on and off and back on, and I started researching the idea.

I found that University Archives had already gathered up information on all of the creepy places on campus and had been blogging about them. They also worked with Facilities Management to create a walking tour with a handy mobile map. Imagine my excitement when I realized that all I had to do was work with them and repackage the existing content into a BuzzFeed-style story for our website. We decided to take new photos to make them all consistent. We had two students who work in our department help us out with the photos (an MBA student and an intern studying Journalism). We found two existing photos in the UMD catalog on Flickr. Our website designer “spookified” the photos and they turned out to be extra creepy!

Happy and Spooky Halloween to all of you Terps out there!

 

 

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