Cupid’s Cup is Tomorrow!

Tomorrow, April 22, is the 10th Annual Cupid’s Cup Business Competition! For the past few weeks, I’ve been busy tweeting and scheduling tweets and I’m really psyched for our biggest live tweeting event of the year. This year, I’m able to utilize Hootsuite Enterprise Pro to plan out and analyze all of our tweets for #CupidsCup. I have dozens of tweets ready in draft format and I’ll just need to add in pictures of the exhibitors and sponsors once the event starts. Along with the planned tweets, I will be on-site to take it all in and tweet about everything that’s happening during the event.

Join the excitement and follow the conversation at #CupidsCup

I’ll be live tweeting @SmithSchool and @AArford

 

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Smith EMBA Happy Hour and Panel Discussion on Big Data

Prof. Joe Bailey

Prof. Joe Bailey

Each spring, the University of Maryland’s Robert H. Smith School of Business holds a happy hour and panel discussion for EMBAs – current students, alumni and prospective students. This year’s event was held on April 14 at the Mayflower Hotel in Washington, D.C. I was excited to see some of my EMBA classmates there from Cohort 9! Along with catching up with my Wolfpack homies, I spent some time talking to alumni from other cohorts and prospective students. There were about 100 people in attendance, so it was a great turnout.

Professor Joe Bailey led a panel discussion on big data. But the biggest buzz was on how Alicia Keys and her entourage were in the hotel’s reception area before the event.

I live tweeted the event – Check it out on Twitter #SmithEMBA

If you’re interested in the EMBA program, I suggest you explore being a Smith EMBA for a day on May 16, 2015.  

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Latest Stories

It’s been a busy semester at the University of Maryland’s Robert H. Smith School of Business!

Here are two of my latest stories from April 2015:

DRI Hosts First Collegiate Conference
On April 10, 2015, the University of Maryland’s Robert H. Smith School of Business partnered with Disaster Recovery Institute (DRI) International to hold DRI’s first collegiate conference. More than 100 DRI-certified professionals, business continuity planning leaders and students were in attendance.

Smith Undergrads Win Marketing Summit
A team of four undergraduates from the University of Maryland’s Robert H. Smith School of Business took home first place in this year’s Wake Forest Marketing Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C.

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Fancy Text & Favicons

I was sending an email to a friend today for her birthday. I wanted to do something fancy, but didn’t have time to make a customized image in Photoshop. I came across this cool text generator. Check it out: http://cooltext.com/

Here’s an example that took me 10 seconds to make:

HarryPotterAlissaArfordCom

 

 

Also, very cool… last week I made a favicon for this blog. See the little icon next to the tab in your browser for this window? It’s called a favicon. If you want to make your own, you can do so here: http://www.favicon-generator.org/

 

 

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UMD Smith EMBA – Cohort 9

UMD Smith School EMBA Cohort 9

UMD Smith School EMBA Cohort 9 – Dinner at Redwood in Bethesda, Md., on Jan. 31, 2015

This past weekend, I got together with my friends from b-school for dinner and a reunion of sorts. It’s been almost five years since we graduated with our executive MBAs from the University of Maryland’s Robert H. Smith School of Business. Time sure flies, but our ties remain strong. We typically see each other at various school-sponsored events throughout the year, and we schedule our own social gatherings quarterly.

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UMD Schools – Websites, Facebook & Twitter Accounts

Here’s a list I put together last week for a social media strategy that I think you may find handy. Links to the websites, Facebook pages, and Twitter accounts for all of the schools at the University of Maryland, College Park.

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2015 Spring Semester — Must See at UMD

This is the first week of classes for the spring semester at the University of Maryland. It’s so great to see the students back on campus and it gives me something to post on social media! Now, I’m facing an overload of potential posts. Wondering what’s up at Smith this semester? Here’s my shortlist of events that you should not miss this spring:

  • Feb. 3 – CEO@Smith with Northrop Grumman’s Wes Bush - Each semester, Smith presents the CEO@Smith Speaker Series. I’ll be there live tweeting, follow along at #CEOatSmith.
  • Feb. 27 – Social Enterprise Symposium - This is the seventh annual SES and I’ve been to all of them. Everyone can benefit from this conference – it’s not just for do-gooders. The keynote speaker is from TOMS Shoes. Follow along at #SES15.
  • Feb. 28 – Monte Carlo Night - This is the annual “prom” for MBA/MS students and alumni. I’ve been to a bunch of them and it is so much fun!
  • March 5 – Women Leading Women - This is an event for women-only… I’ve been going each year and I’ve never been disappointed with the conversation, or the wine tasting afterwards. I’ll be there live tweeting #WomenLeaders and I may be doing video too.
  • March 25 – CEO@Smith with PepsiCo’s Indra Nooyi - This is a huge deal. Make sure you RSVP right when the evite goes out. Seats are going to go as fast as a One Direction concert!
  • April 13 – CEO@Smith with Deloitte’s Barry Salzberg – Three top CEOs in three months? Let’s give a huge thanks to Smith’s Office of Career Services (OCS) for organizing these events.
  • April 22 – Cupid’s Cup - It’s the tenth Cupid’s Cup and wow has it grown! If you don’t already know,  this is an international business competition sponsored by Under Armour’s Founder/CEO Kevin Plank – he’s a Smith School 1996 graduate and former football player. Student entrepreneurs from around the world will compete for $100K in prizes. This event is held at The Clarice. If you call yourself a Terp, you need to go to at least one #CupidsCup. This our biggest live tweeting event of the year, so you know I’ll be there!
  • April 25 – Maryland Day -  This is the largest event that UMD puts on each year. Smith has a tent on McKeldin Mall. Stop by and see us there for information and prizes. Follow on Twitter at #MarylandDay.

Did I miss something good? Comment to let me know.

Looking for more events? Check out the calendar: http://www.rhsmith.umd.edu/events

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Snow…

Snowy day at Van Munching Hall

Snowy Day at Van Munching Hall

They warned us that this would be a bad winter! So far, not too much snow at UMD, but we’ve had a lot of days with what we in Maryland like to call a “wintery mix.” For me, bad weather means getting up extra early (almost every day) to make sure that we have any delay/closing announcements posted on our Smith School website and social media by 6 a.m. Since we have b-school classes in Baltimore, D.C., and Shady Grove on all days of the week, we have to make special posts for our students who aren’t following the College Park schedule.

The best part about the snow? I took some great pics for social media. And I got more than 100 likes and more than 1,000 views on a short 11-second video I posted on Facebook with the snow in front of Van Munching Hall.

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Smith Brain Trust – Coming Soon!

One of our marketing communications initiatives this year for the University of Maryland’s Robert H. Smith School of Business is to launch a new online resource and weekly e-newsletter called Smith Brain Trust. The project grew from a big idea the team had at a MarComm strategic planning meeting this past summer. My experience with e-newsletters is pretty extensive, but my love of weekly e-newsletters is somewhat lacking. For many years, I managed a series of Smith Newslink e-newsletters (weekly, biweekly, quarterly). It’s really hard to keep up with a weekly newsletter – they are a huge resource drain. Fortunately, we went into this new project with eyes wide open and have the resources all planned out accordingly. [Positive thinking.]

“Smith Brain Trust will give you bite-sized business insights delivered weekly to your inbox.” That’s a sneak peak from the About page of the new website that is getting finishing touches before the launch at the start of the spring semester. The general idea is that you will be able to use information from the Smith Brain Trust e-newsletter and website to sound smarter in your daily conversations. We are reading through the top news of the week so you don’t have to. And we’re getting compelling commentary from Smith professors about these newsworthy topics. Once you read through Smith Brain Trust, we hope you will have enough information to be able to form your own opinions on the issues.

Smith Brain Trust supports the UMD-Smith faculty and research branding pillar. Our other three pillars are: experiential learning, community and entrepreneurship. Check the Smith School website in early February for the link to subscribe to Smith Brain Trust.

 

 

 

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