Alissa

Website & Social Media Manager

Sep 252017
 

I provided commentary on latest trends in higher ed marketing for an article called: “3 Experts Share How Marketing for Higher Education Has Transformed”

Alissa Arford, Director of Online Strategy
Robert H. Smith School of Business, University of Maryland
“Over the past few years, social media has become even more critical in higher ed marketing. Reaching prospective and current students through Instagram, in particular, is a new focus for us at the University of Maryland’s Robert H. Smith School of Business.

We now have a team of undergraduate and graduate students who are social media ambassadors, helping us post authentic photos of student life every day. As a business school, LinkedIn continues to be a great outlet for us to reach current students and alumni. We typically have higher organic reach for our posts on LinkedIn than any other social media channel.

We’ve also reworked our website to include responsive web design, which means all of our web pages are optimized for tablets and phone-sized screens.”

Full story.

Sep 202017
 

EMBA FOR A DAY

EMBA FOR A DAY

Saturday, October 7, 2017
9 a.m.–3 p.m.
Robert H. Smith School of Business, University of Maryland
Van Munching Hall, College Park, MD

If you’re thinking about getting an executive MBA, attending a program like “EMBA for a Day” will be a huge help in your decision-making process. Heading back to school can be daunting for someone who is at an executive level. You’re already winning in your career, but you want and need that extra polish to help you outshine your peers. It’s likely been more than a decade since you had to sit in a classroom for hours on end and spend most of your spare time studying.

Meeting other people who are at that same point in their careers is such a rewarding experience. I can say over and over again how great I think the EMBA program at the University of Maryland’s Robert H. Smith School of Business was for me, but you won’t really understand what I mean until you see it, experience it, live it 24/7.

One day in the EMBA will give you a taste of what is to come in the program. Coming to EMBA for a Day might make you more nervous… but it’s going to be that excited nervous anticipation that comes with knowing you’re going to make a big decision that’s going to change your life.

Keep in mind that just wanting to get into the Maryland Smith EMBA program is not enough – you need to get accepted first! It’s not pay and play at a top-ranked school like Smith… but that makes the payoff at the end so sweet, right?

EMBA FOR A DAY DETAILS:
http://smithmba.com/emba-day/

Jun 232017
 

Terps – Save the date for the 2017 #UMDSocial conference on August 3. I’m working on the planning committee and we have a very exciting keynote speaker and agenda lined up! A registration link will go out next week via email to the “UMD Communicators” list and the website will be updated. Seating is very limited, so you need to sign up ASAP in order to get a spot. This free event is for staff, students and faculty at the University of Maryland’s College Park campus.

https://studentaffairs.umd.edu/umdsocial 

#UMDSocial 2017

#UMDSocial

 

Jun 222017
 

Summer Reading List 2017

I can’t believe it’s been 14 years since I started doing the ‘Summer Reading List for Business Leaders” at the University of Maryland’s Robert H. Smith School of Business. It is a really fun project that I enjoy doing each spring, and it’s typically our most read website story of the year.

I send out a call for recommendations at the beginning of May and give faculty members and administrators about a month to submit their suggestions, which include a short review about the book stating why they recommend it. 

I particularly like this year’s list, even though I’ve only read one of the books so far:

I personally recommend The Undoing Project by Michael Lewis. The author gives great insight into how we make decisions as he tells the story of two trailblazing psychologists: Daniel Kahneman and Amos Tversky. For example, you’re playing roulette and it’s hit black 10 times in a row, you think: red has to come up next, right? Nope. Probabilities don’t change according to past results… Bayes’ Theorem / Gambler’s Fallacy / Law of Small Numbers. Learn about cognitive biases: the Anchoring Effect, Framing, Overconfidence Bias, Regression to the Mean, and the Halo Effect. Very interesting!

Complete list of books for your summer reading

Jun 202017
 

A new ranking by the Financial Times, released on June 19, 2017, recognized the Master of Finance program at the University of Maryland’s Robert H. Smith School of Business as No. 4 in the nation and No. 38 in the world. This is the first time that Maryland Smith participated in the MFin rankings survey, so this is pretty awesome news! A lot of our MBA students do a double degree with MFin. Congrats to all of our MFin students, alumni and faculty!

Details: https://www.rhsmith.umd.edu/news/financial-times-ranks-smith-master-finance-4-us

Jun 152017
 

National Geographic Chasing Genius Challenge

Terps – National Geographic needs your big ideas! Help solve three of the most critical issues facing our world:

  1. Making our planet more sustainable
  2. Addressing growing needs for improving global health
  3. Ensuring we will be able to feed nine billion people by 2050 

Big ideas, the ones capable of fundamentally changing the planet, could come from anywhere, says Crista Gibbons, vice president of client solutions, strategy and operations at National Geographic. Crista graduated from the part-time MBA program at University of Maryland’s Robert H. Smith School of Business in 2004 and leads a new initiative at National Geographic, called “Chasing Genius.”

To enter, create and submit a one-minute video describing your “genius” idea and the solution it provides to the Chasing Genius community. Submissions will be evaluated on the following criteria: innovation, creativity, viability and inspiration. Members of the Chasing Genius Council will select three winners and the general public will have the opportunity to choose an additional “People’s Choice” winner through the Chasing Genius platform. The four winners will receive $25,000 each to take their ideas further.

Learn more and apply today at www.natgeochasinggenius.com.

The deadline for submissions is July 31, 2017.

#CHASINGGENIUS

Repurposed content from this story I wrote for the Smith School website.

Jun 062017
 

Arfords at Ravens Stadium

Maryland Smith alumni, family and friends enjoyed an afternoon full of activities on June 3, 2017, at Smith Alumni Day. The event was held in the North Club at M&T Bank Stadium, home of the Baltimore Ravens. Attendees went on stadium tours, snapped photos with Testudo and Poe (the official mascot of the Ravens), and enjoyed a tailgate-themed buffet, stadium tours, games, contests, balloon animals, face painting, and a moon bounce.

This was particularly fun for me and my family since we are huge Terps and Ravens fans! 

Ravens2017LockerRoom

May 282017
 
MBA Awards Banquet, Robert H. Smith School of Business, University of Maryland

MBA Awards Banquet, Robert H. Smith School of Business, University of Maryland

Commencement is always my favorite time of the school year. All of the students are so excited and relieved that they’ve made it through business school! This year, we revamped our graduation signs and got a photo booth for the MBA Awards Banquet. It was a lot of fun and the signs were a big hit. Our previous signs were really boring black on white – the new signs, as you can see, are vibrant and fun. It was easy to get people to use the photo booth at the banquet and participate in our commencement highlights video. People kept coming up to us and asking to use the signs for photos. Only issue was the glare from the flash at some angles – lesson learned to print on a more matted material next time.

MBA Banquet Highlights Story

Commencement Highlights Video:

Commencement Highlights Story, Full Video