I provided commentary on latest trends in higher ed marketing for an article called: “3 Experts Share How Marketing for Higher Education Has Transformed”
Alissa Arford, Director of Online Strategy
Robert H. Smith School of Business, University of Maryland
“Over the past few years, social media has become even more critical in higher ed marketing. Reaching prospective and current students through Instagram, in particular, is a new focus for us at the University of Maryland’s Robert H. Smith School of Business.
We now have a team of undergraduate and graduate students who are social media ambassadors, helping us post authentic photos of student life every day. As a business school, LinkedIn continues to be a great outlet for us to reach current students and alumni. We typically have higher organic reach for our posts on LinkedIn than any other social media channel.
We’ve also reworked our website to include responsive web design, which means all of our web pages are optimized for tablets and phone-sized screens.”