If you work in higher education, you are likely familiar with the CASE organization. For the rest of you, here are the details…
The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.
I’ll be presenting a session with Tony Poillucci from VisionPoint Marketing at the CASE District II Conference on Monday, Feb. 10, 2014, at 10:15 a.m. The session will cover the process behind developing the new branding strategy for the University of Maryland’s Robert H. Smith School of Business and how we integrated the branding pillars, attributes and positioning statement with our new website.
The conference is in Baltimore, Maryland. This is especially handy for me since I live in Ellicott City, which is a suburb of Baltimore. I admit that I have not been heavily involved with CASE up to this point in my career. It’s so hard to think about professional development and conferences when you are so busy with a job that has no downtime. I’m hoping to become much more involved in the future. I know that carving out time for this conference and others is important for my own growth and also to share my experiences with my counterparts from other schools.
Follow along from Sunday through Tuesday on Twitter:
@SmithSchool #UMD @AArford