Unfortunately, custom social media graphics have been a low priority for me and my team with respect to everyday news stories. We need a great high-res image to showcase a story on the home page. We need a well-written story that is search engine optimized. Once the story is online, the home page image that’s automatically pulled into the social media preview is not always ideal. Starting now, we are going to prioritize making custom social media graphics for each home page story. After about a week of doing it, it seems to be working and driving more traffic to our website news stories.
Given the different optimal sizes for each platform, we decided to stick with a 500×500 image that will work on Facebook, Twitter, LinkedIn, and Instagram. Examples: