Dingman Day – Day 4

August 26th, 2009 by under Uncategorized. No Comments.

By Neha Gupta

I could not attend the business plan session due to my summer job but Alla was gracious enough me hand me all the printouts about the session. It is said that making the right business plan is the first step towards a successful business.For me business plan is a document in which you not only detail your product/ idea alone but you bring the bigger picture into your vision. It handles questions like how does your product fit into the market, does it have any value addition in the market, etc. It is the first thing to prepare when you go to meet your VCs and hence requires special attention. Professor Baum gave a really nice presentation about how to make a good business plan ( my friends told me that).

We also got some publicity tips from the PR of the Smith School of Business. She told us how to contact journalists who might be interested in writing about our respective companies and what to speak and what not to speak in an interview. All the big people are taking out time for us and its just great to hear the experiences of everyone.