When peer pressure from the likes of Ashton Kutcher, Oprah, and longtime column favorite Britney Spears starts to build and multiply. what choice do I have?
I tried to hold out as long as I could, but Twitter has hit the tipping point and it’s time to get involved.
Maureen Dowd once famously asked, “Are Men Necessary?” Well I wonder…is Twitter necessary? Regardless, it’s happening. And as it so often goes, businesses and brands of all sizes need to get involved - whether they like it or not.
For PR crises are playing out it real time on Twitter. Brands that were built and carefully cultivated over the course of years and even decades can be damaged considerably overnight.
Some companies are handling these so-called “Twitter Storms” well (Dominos), some are not (Amazon).
What’s clear is that at the least, Twitter is necessary for brands and companies as a preventive strategy.
I found this from Mashable.com particularly insightful:
“With a flood of new [Twitter] users every day, it may become more difficult to find value in all the noise. This value comes in different forms: links to useful articles, best practice advice from industry leaders and live, up to the minute news stories to name just a few.”
Essentially, when used effectively, I believe Twitter can be a powerful tool for transparency, building brand capital, and engaging with consumers directly.
And yet it can also be exceedingly trite, bordering on worthless…see the Kutcher phenomenon. I can’t say I care about 99% of the things I see people posting.
But for the 1% that is interesting and relevant, I’m in.
Ms. Dowd talks to the inventors of Twitter, very funny stuff: http://www.nytimes.com/2009/04/22/opinion/22dowd.html?_r=2
Quick MLB note: Ellsbury’s steal of home, electrifying as it was, makes me sick to my stomach as a diehard Yankee fan. Don’t want to get too hyper, but not sure if Girardi will last the season. I wish the Boss was coherent enough to rattle his sabre and unleash a needed round of firings. No, it’s not like it used to be….
Songs: The Pixies “Vamos (Surfer Rosa)”
Talking Heads “Wild Wild Life”
|“She should have died hereafter;
There would have been a time for such a word.
To-morrow, and to-morrow, and to-morrow,
Creeps in this petty pace from day to day,
To the last syllable of recorded time;
And all our yesterdays have lighted fools
The way to dusty death. Out, out, brief candle!
Life’s but a walking shadow, a poor player
That struts and frets his hour upon the stage
And then is heard no more. It is a tale
Told by an idiot, full of sound and fury
Signifying nothing.” — Macbeth (Act 5, Scene 5, lines 17-28)