The sneak peek of Phillip Lim for Target is everywhere. TV commercials, social media campaigns, blogs are making this collaboration their headlines.
Yes. Phillip Lim is coming to Target right after the New York Fashion Week.
As a die-hard fan of 3.1 Phillip Lim, who luckily shares the same birth date with the designer, I have been following the brand since its debut in 2005. Understated elegance, premium quality, comparably affordable, each of my Phillip Lim pieces has become a wardrobe staple. My 2006 organza plaid top just stays forever in trend and I got so many eyes whenever I wore its Grecian Goddess look silk maxi wrapped with a rope belt.
So I couldn’t help look through the lookbook again and again. They are absolutely well crafted and deserve the prices. Some pieces seem to be modified from the recent main line looks. But with the price cap, they are missing a big part of Lim’s core - the ultra fine fabric. I have a big thing on fabric. And that’s why I love 3.1 Phillip Lim so much. Take Fall 2013 for example, many of its silk dresses and pants are using 40 mm weighted silk, compared to most commonly seen Chiffon silk weighted at 5 mm. I just couldn’t imagine wearing his beautiful design in poly…
So will Phillip Lim for Target sell good? I guess Kim Kardashian for Target might will…The designer has kept such a low profile and will the new collections light up the appetite of regular Target apparel shoppers? I just don’t think 3.1 Phillip Lim consumers are likely to spend heavy.
But I’m sure I will be lining up 8:00 am on Sept 15 and scan through each and every product on shelf. I almost feel obliged to purchase one as a token of appreciation for my favorite designer. Okay, I’m eying the leather jacket which could easily top $1,000 if it’s from the main line.
So see you at Target.