I just returned to Maryland from a wonderful and engaging summer internship in Southern California.
From June 8th to August 21st, I worked with Activision Blizzard, a video game publisher, located in Santa Monica, California. My job title was Interactive Marketing Intern, but my responsibilities varied. I found myself working on a AAA game franchise, and preparing a marketing engagement plan for its next title release. More specifically, I was tasked with researching the video game market and first-person shooter genres to better understand our title’s points of differentiation and areas of opportunity. Additionally, I was asked to project manage the production of a fully functional and scalable website for the games’ announcement. Those two main thrusts of my internship provided great theoretical and practical application of what I have learned in my past work experiences and through the coursework at Smith.
From a more social perspective, the internship was a great way to meet and greet executives in the video game/entertainment industry. I had the opportunity to chat with Bobby Kotick – CEO of Activision Blizzard – and various other senior level managers within Activision. The internship also organized a leadership development day, where we heard from Ronnie Lott, former NFL player, who has managed the transition from professional sports to the business world seamlessly and with great success. There were “socials,” happy hours, launch parties, private movie screenings, and plenty of video game playing (i.e., industry research).
I could not ask for anything more from my summer in Southern California and I look forward to bringing my first-hand experience in the entertainment industry into the classroom.
Until next time…