Alissa

Website & Social Media Manager

Apr 192017
 

Unfortunately, custom social media graphics have been a low priority for me and my team with respect to everyday news stories. We need a great high-res image to showcase a story on the home page. We need a well-written story that is search engine optimized. Once the story is online, the home page image that’s automatically pulled into the social media preview is not always ideal. Starting now, we are going to prioritize making custom social media graphics for each home page story. After about a week of doing it, it seems to be working and driving more traffic to our website news stories.

Given the different optimal sizes for each platform, we decided to stick with a 500×500 image that will work on Facebook, Twitter, LinkedIn, and Instagram. Examples:

Apr 102017
 

Ever wonder what it’s like to be an executive MBA student? The University of Maryland’s Robert H. Smith School of Business has a very popular recruiting event for prospective students that you should check out – it’s called “EMBA for a Day” and the next opportunity is coming up soon on May 6, 2017. 

I even bought a fancy URL for it: http://smithembaday.com/

 Posted by at 1:46 pm  Tagged with:
Apr 062017
 

This year, the University of Maryland’s Robert H. Smith School of Business hosted Smith Women’s Month during March 2017 with activities each week related to women in business. My favorite event of the month was the Sixth Annual Women Leading Women forum honoring financial planner and industry leader Marguerita (Rita) Cheng ’93, founder and CEO of Blue Ocean Global Wealth, on March 30, 2017.

As I was writing the highlights story, I was forwarded an email from one of the attendees who wrote about how meaningful she found the event. Reading her message made me realize that my takeaways paled in comparison to hers. I then went on to ask others who attended the event to share their takeaways with me and the story really came alive. Here are the seven key takeaways from the event:

  1. You don’t have to be aggressive to be a good leader
  2. Let values drive your decisions
  3. Pioneer change
  4. Be fearless, be open to the possibilities
  5. Diversity matters
  6. Have difficult conversations, help people
  7. Have passion, purpose and a plan

For full event highlights, including video and attendee quotes on each takeaway, check out my story on the Smith School website.

Mar 252017
 

 

I’ve been busy marketing our first Smith Analytics Conference, April 21, 2017, at the Omni Shoreham Hotel in Washington, D.C. If you work in analytics, check it out…

Big data, business intelligence, predictive analytics, key performance indicators, risk analysis, marketing research – these buzz terms are prolific in the C-suite. At the Inaugural Smith Analytics Conference on April 21, 2017, in Washington, D.C., you will learn how to leverage the latest analytics best practices to help improve your company’s bottom line.

Hosted by the Smith Analytics Consortium at the University of Maryland’s Robert H. Smith School of Business, the day-long forum will feature speakers from industry, government and academia who will discuss their experiences and challenges in analytics. Smith School faculty will present cutting-edge research in the field. Confirmed speakers represent a variety of organizations, including Deloitte, Federal Communications Commission (FCC), KPMG, Library of Congress, Maga Design, Merkle, Pandora, TIA, and Unilever.

Details/Register

Feb 272017
 

University of Maryland’s Robert H. Smith School of Business – Executive MBA Cohort 9 – Class of 2010.

On Feb. 25, 2017, we had a great gathering with our UMD-Smith EMBA Cohort 9. We met in Bethesda for dinner and it was great catching up with everyone. I was able to get some good tips for my upcoming trip to Europe.

 Posted by at 1:35 pm
Jan 302017
 

Publishing posts – or articles may be a better term – on LinkedIn is a great way to showcase your expertise and get your opinions out on newsworthy topics. Here’s how to get started.

  • Go to your Profile page in LinkedIn
  • Click on “View More” and scroll down to “Posts”
  • Click on “Create Post”
  • Add in a headline and photo and your text
  • Publish the post (top right button)
  • Once you publish, your post will show up in the LinkedIn News feed of your connections
  • Use the URL of the post to share it outside of LinkedIn
Jan 112017
 

Happy 2017, dear blog readers! Wow – it’s been eight years since I started writing this blog as a student in the Executive MBA Program at the University of Maryland’s Robert H. Smith School of Business. One of my action learning projects (ALPs) during the EMBA program was to encourage students, faculty and staff at Maryland Smith to blog and give our community a first-hand look at the Smith experience. Thousands of users view our UMD Smith blogs each month.

But this blog post is more about bragging about my business school than my blog endurance… Yesterday,  U.S. News & World Report ranked the Maryland Smith Online MBA #9 in the U.S. This is the first year that the UMD online MBA program has participated in rankings since it’s only a few years old, so it feels pretty good to debut in the top 10! As part of the U.S. News OMBA ranking, student engagement was ranked at #7 and the Maryland Smith OMBA was ranked #5 for best online MBA programs for veterans/military. Two of my good friends are in the Smith Online MBA program and they love it. You have to work hard, but you can do it at home, in your pajamas, next to your warm fireplace, on a cozy sofa, with your dog beside you, snacking on popcorn, sipping a cocktail (…or not, well, you get the idea). You are part of a rigorous and accredited MBA program and you build up your amazing Terp alumni network all in the comfort of your own home… that’s pretty amazing!

I wouldn’t trade my UMD executive MBA experience for anything (the Maryland Smith EMBA is ranked #10 in the U.S. by Financial Times, 2016), but if your lifestyle best suits an online MBA program and it’s that or nothing, just do it! You won’t regret it.

Dec 132016
 

SmithEMBANetworking2016-3

One of the best perks of graduating from an executive MBA program is the long-lasting network you make. On Dec. 8, 2016, we had our annual winter networking event for EMBAs at the University of Maryland’s Robert H. Smith School of Business. This event is always a big highlight for alumni – getting together to see classmates and also meeting the latest graduates of the program is as much of a fun social event as it is professional career networking.

 

 Posted by at 2:24 pm
Nov 042016
 
LEGO Challenge Judging at SSBS16

LEGO Challenge Judging at SSBS16

This year’s Smith School Business Summit was better than ever! I really enjoyed the keynote speech by David Williams, Merkle’s CEO.

“If you get leadership, management and culture right, everything else takes care of itself,” keynote speaker David Williams told an audience of more than 300 faculty, staff, students and working professionals gathered Oct. 28, 2016, at the Omni Shoreham Hotel in Washington, D.C.

I also had the opportunity to catch up some some of my EMBA alumni friends, which is always great. But the best part was a LEGO challenge we did with Prof. Oliver Schlake… attendees were challenged to be creative with five LEGO pieces. The best creations won prizes. Check out the Twitter feed to see some of the LEGO submissions and my captivating live tweets. Full video of the keynote is also online.

Highlights and video are online here. 

Twitter highlights are at #SSBS16

 Posted by at 4:03 pm
Oct 202016
 
Digital Partners

Digital Partners

 

Earlier this month, I had the pleasure of guest lecturing for Prof. Mary Harms undergraduate digital marketing class. It was a good opportunity for me to take stock of all the great things we do at Smith to market our programs and build our brand. One of my favorite slides was the one above – a look at all of the great resources we use at Smith for our digital marketing.

Have any questions about these partners? Let me know and I’m happy to talk about how we use them.

 Posted by at 3:55 pm