Mar 252010

**This post is part of our Social Enterprise Series this week, leading up to the 2nd annual Social Enterprise Symposium on Thursday, March 25.  View the live stream of the event here. 

Marriott’s “spirit to serve” our customers, employees, and communities is the way we do business and has been an important part of our company culture since our founding over 80 years ago.  Working with charitable organizations we are serving our communities through these signature SERVE issues:

S Shelter and Food

  …addressing housing and hunger needs including in times of disaster

E Environment

  …working towards a greener, healthier planet

R Readiness for Hotel Careers

  …educating and training the next generation

V Vitality of Children

  …aiding sick and impoverished children

E Embracing Global Diversity and Inclusion

  …providing opportunities, especially through the workplace

For almost three decades Marriott’s environmental efforts have focused on water and energy conservation.  As our program has matured, we began collaborating in 2007 with Conservation International, a global conservation organization, to map our carbon footprint and develop a long-term environmental strategy for full future sustainability.

It includes:

 (1) carbon offsets through the protection of rainforest;

(2) further reduce fuel and water consumption by 25 percent per available room over the next 10 years as well as install solar power at up to 40 hotels by 2017;

(3) engage the company’s top 40 vendors to supply price-neutral greener products across 12 categories of our $10 billion supply chain;

(4) create green construction standards for our hotel developers to achieve LEED certification from the U.S. Green Building Council; and

(5) educate and inspire employees and guests to support the environment, including through green meetings and events.

Rainforest preservation is a cornerstone of Marriott’s environmental strategy and one way we are engaging our guests and employees in protecting the environment.   In 2008 Marriott pledged $2 million to protect 1.4 million acres of rainforest within the Juma Sustainable Development Reserve in Brazil.  The project provides education, medical care, employment and a “Bolsa Floresta” stipend for the more than 3,000 Juma residents (about 400 families) who are trained and compensated to protect the rainforest.  Juma is a REDD (Reduced Emissions from Deforestation and Degradation) initiative addressing deforestation and the consequential emissions of greenhouse gases, and is also the first avoided deforestation project to achieve Gold Status under the Climate, Community and Biodiversity (CCB) standards.

Closer to home, Marriott’s headquarters in Bethesda is also working toward a more sustainable future.  The building was recently awarded LEED® (Leadership in Energy and Environmental Design) Existing Building Gold Certification by the U.S. Green Building Council (USGBC).  More than 30 of Marriott’s hotels are also in the pipeline to achieve LEED certification. Marriott was the first major hotel company in the U.S. with a LEED certified hotel–The Inn and Conference Center by Marriott at the University of Maryland in College Park.

For more information about Marriott’s corporate social responsibility program and environmental efforts, please visit:


Marriott International is a platinum sponsor of this year’s Social Enterprise Symposium.

  One Response to “Marriott's Approach to CSR & Sustainability”

  1. Thanks for sharing this one. It’s good to know that a business like this is not just after the money but has a deeper concern on the environment. Keep it up!

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