Skincare in Korea

Walking down one street in Sinchon is like walking down the cosmetic isle at the department store. I passed by Tony Moly, Nature’s Republic, Innisfree, It’s Skin, The Face Shop, SkinFood, Etude House – you name it. In Sinchon, I probably passed by three Innisfree stores all within a 1 mile radius of each other.

Skincare and makeup are very popular in South Korea, and it is the norm to wear makeup in South Korea. Every store that I have been to sells sheet masks that have different purposes. For example, Tony Moly sells Pokemon style sheet masks for toning, brightening, moisturizing, or sensitive skin. Depending on the mask, each mask can run from about 1000won to 10,000won or more.

Some Skincare products from The Face Shop

Some Skincare products from The Face Shop

I also noticed that they sell these foundation products called Cushion Compacts where it is like liquid foundation, but in a compact case. All you need to do is dab a bit on your skin and it can cover whatever it is you want to cover or even our your skin tone. Most of the cushion compacts have SPF in them to protect your skin from harmful UV rays.

It's Skin in Sinchon

It’s Skin in Sinchon

So far, I have bought some sheet masks to try out from various stores, but if you ever come to South Korea, I also suggest buying a set of skincare and makeup products to bring back home, especially the sheet masks. They are cheaper in South Korea than in the US by about 50%. It’s a bargain! Just a piece of advice: go to Myeongdong to buy skincare products because they have all the brands you could possibly be looking for!


Hello everyone! My name is Lila and I am a sophomore Accounting and Finance double major at Smith. I am going to Seoul, South Korea through the Global Entrepreneurship Semester at Yonsei University where I will be studying and interning abroad. I always knew that I would travel abroad because I am passionate about diversity, culture and language. I will be in South Korea for 6 months, and I hope to share my experiences with all of you!

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2 Responses

  1. Lila says:

    Thanks! I’ve noticed that they have sales quite frequently, so gotta stock up!

  2. Punica says:

    Wow! A lot of interesting Korean makeup products I need to check out. I used to be at Myeongdong once one year ago and stop by several cosmetic stores there. I bought cushions and water sleeping mask of Laneige and some lipsticks of Innisfree. I think I should come back there to explore more new things and get good bargains. Thanks for sharing!