Skincare in Korea
Walking down one street in Sinchon is like walking down the cosmetic isle at the department store. I passed by Tony Moly, Nature’s Republic, Innisfree, It’s Skin, The Face Shop, SkinFood, Etude House – you name it. In Sinchon, I probably passed by three Innisfree stores all within a 1 mile radius of each other.
Skincare and makeup are very popular in South Korea, and it is the norm to wear makeup in South Korea. Every store that I have been to sells sheet masks that have different purposes. For example, Tony Moly sells Pokemon style sheet masks for toning, brightening, moisturizing, or sensitive skin. Depending on the mask, each mask can run from about 1000won to 10,000won or more.
I also noticed that they sell these foundation products called Cushion Compacts where it is like liquid foundation, but in a compact case. All you need to do is dab a bit on your skin and it can cover whatever it is you want to cover or even our your skin tone. Most of the cushion compacts have SPF in them to protect your skin from harmful UV rays.
So far, I have bought some sheet masks to try out from various stores, but if you ever come to South Korea, I also suggest buying a set of skincare and makeup products to bring back home, especially the sheet masks. They are cheaper in South Korea than in the US by about 50%. It’s a bargain! Just a piece of advice: go to Myeongdong to buy skincare products because they have all the brands you could possibly be looking for!