Archive for September, 2011

Reflections on “What is Marketing?” Event

September 19th, 2011 by under Marketing, Smith Clubs. No Comments.

This week the Graduate Marketing Association (GMA) was privileged to host our annual “What is Marketing?” event with a presentation by Dr. David Godes, associate professor of marketing and instructor for BUSI 650. Dr. Godes once again showed why he is considered one of the top faculty at Smith, giving an engaging presentation that outlined prospective marketing careers for marketing-focused MBA students.

As discussed by Dr. Godes, traditionally marketing MBAs have been focused on a single track – brand management – but this ignores the plethora of other career opportunities that would benefit from an MBA perspective.  Functions such as the below are far too often overlooked:

  • Marketing Analytics
  • Sales/Business Development
  • Pricing/Revenue Management

Not surprisingly Smith has some tremendous courses geared to just these marketing functions, including Pricing for Sustainable Competitive Advantage, Marketing Analysis and B2B Marketing, to name a few. Internship programs geared to these disciplines are also prevalent.

So while many MBAs may be targeting the dwindling number of brand manager roles, the targeted Smith marketer should look for these growing marketing functions. Differentiation may prove fruitful with more job opportunities.



Getting Involved at Smith

September 8th, 2011 by under Smith Clubs, Smith Life, Smith Sports. No Comments.

The first three weeks are unquestionably the most hectic of the year for first year MBA students getting acclimated to Smith. Besides wrapping up the pre-coursework and demystifying DMD with Lele, students most also start to find their niche at Smith by getting involved.

Personally I’ll never forget how excited I was about the Dingman Center after Asher Epstein’s introduction speech during orientation last year. But have I set foot in their second floor office? Not even close, and that’s unfortunate.

There are limitless opportunities for involvement at Smith for those interested, the tricky part is setting aside the time to get involved in a meaningful way. Here are some thoughts for those approaching Term A of year 1 at Smith:

  1. Pitch Dingman – Everyone’s got an idea, why not give it a shot?
  2. Don’t just join a club, join the board – Lost in the shuffle for me last year was the first year board application process, something I regretted throughout the term.
  3. Meet a professor – Professors aren’t just in the classroom, so make time to meet a few and perhaps get involved in their research. Tremendous networks exist, and you might find a research assistantship.
  4. Join the tailgates/happy hours – No better way to meet your class and mine then at the football tailgates this fall.
  5. Go to club events – There are numerous, make sure you make the time to meet those similarly interested folks in each Smith’s great clubs. Obviously the Graduate Marketing Association should be on the top of your list.

That’s just one guys opinion on what to do while you get started at Smith, but you can’t go wrong as long as you are taking advantage of the numerous great resources and networks.



Back to School

September 1st, 2011 by under Smith Clubs, Smith Life. No Comments.

Hello Everyone, I’m Jess Petitt, a second year MBA student at the Robert H. Smith School of Business and your newest Smith MBA blogger (until all the first years get up and running). You can learn more about me here.

This summer I stayed in the DC-area, working at Hilton Worldwide’s headquarters in Tysons Corner doing business analytics for their executive team. Hilton reminded me how much I miss working full time, but that only invigorates me to leverage my time at Smith for the coming year – there is still a lot left to learn.

Billy Madison on his first day back to school.

I’m very excited about the semester ahead. Second year at Smith offers a plethora of intriguing courses, particularly with Smith’s excellent marketing department. Here’s a taste of what I’ll be pursuing this semester: Integrated Marketing Communications, Pricing for Sustainable Competitive Advantage, Games Theory, Brand Management and Competitor Analysis to name a few. You can’t help but get excited about these kind of courses.

Coming back to school also brings back the requisite feelings of yesteryear – “Back to School”. Great to see all the friends I made last year at Smith, and to get started on some new classwork, but its also time to brave DC traffic yet again and spend hours in the caserooms. It’s a fair trade.

When it comes down to it, going to business school is a great respite from working 9 to 5, and we can only stay in school so long. Like senior year of college it’ll be time to cherish the relative freedom of being a student before getting back to the real world. I can’t wait to get back to work…but I’m happy to wait a few months.

Look forward to bloggin’ with you all this year.