The term is winding down and I am SO READY for spring break! My classmate and I are heading down to Miami for a few days- I cannot wait! So…. because this is the last week of classes, there are tons of presentations going on. Yours truly just finished her one and only presentation and I have to say…I’m very proud of my team!
For my New Product Development class, we had to take a concept through the entire product development process. My group chose to do a dog park concept called The Barking Bean. The project was a lot of work, in a short amount of time, but looking back- I think it was worthwhile. Steps in the process included consumer depth interviews, a conjoint analysis, development of a core benefit proposition, market analysis, financial forecasting, etc. Like I said…a lot.
The Barking Bean is “the ultimate park for dogs and their best friends.” It offers amenities like an agility course for dogs, partitioned areas for smaller dogs, heat lamps and other weather protection elements, and superior landscaping. The biggest point of difference in our product is the adjoining coffeehouse for owners and the planned social activities that would be held at the park. The main idea is that we cater to the needs of owners just as much as we do dogs. Here’s a look at the “prototype” I developed in powerpoint to show the class our idea. This took forever!!!
I might just buy a dog just to go to this park if it existed! Tomorrow in class, I get to relax and watch the second half of the presentations. I love being done!